Author Archives: Gerard Tollefsen

Drive Facebook Users Directly To The VDP’s On Your Website With Our New VDP DIRECT!

Advertising on Facebook is a marketing strategy we at Herman Advertising feel is fundamental to a successful marketing portfolio. However, advertising on Facebook has clearly moved into the realm of mobile marketing due in large part to their user base and how they access their Facebook accounts. Facebook is a powerful platform, with 156 million active users in the U.S. and nearly unlimited ways to identify and precisely target Facebook users. But it is important to understand that 85% of Facebook traffic is from mobile devices. If you want to effectively market to Facebook users today, your campaigns must be mobile friendly.

At Herman Advertising, we have developed a program that is tailor made for today’s Facebook audience and we call it VDP Direct. VDP Direct places your vehicle inventory on Facebook and delivers buyers directly to your VDPs. We combine the best of SEM and Facebook advertising to generate Double Opt-In VDP visitors to your website to help you SELL MORE VEHICLES!

Your inventory will only be served to Facebook users who have already shown an interest in your vehicles. In doing so, we only target Facebook users who have either posted, shared, liked or searched for the vehicles you sell.

The biggest challenge to mobile marketing today, whether it is on Facebook or any other mobile platform is the large amount of unintended clicks due to users trying to close or minimize an ad. These unintended clicks skew campaign data, increase your website bounce rates, and make it difficult to measure true performance and ROI.

Our VDP Direct program finally offers a solution. Our exclusive Double Opt-In technology provides an intermediate stop or interstitial page that allows the Facebook user to confirm they intended to view the vehicle they clicked on before they proceed to view your VDP on your website. This user flow ensures you are only paying for clicks from users who intended to view your vehicles. If the Facebook user did not intend to click on your ad, they can easily go back to their previous Facebook page, and your are not charged for the unintended click.

We take the heavy lifting out of advertising your vehicles by delivering Facebook ready, mobile-friendly ads and a mobile-friendly shopping experience. You get in-market shoppers at the lowest cost-per-vehicle-sold. Our custom search page helps transition clients from Facebook to your VDP’s with ease and efficiency.

Our advanced automated systems monitor your auto feed for acquired and sold vehicles, and automatically updates your ads based on currently available inventory.

You will also benefit from comprehensive reporting that showcases how your campaign is performing at the VIN level.

To learn more about our VDP Direct program and how we harness the power of Facebook to drive in-market shoppers to your website, contact us today!

Facebook Advertising for the Auto Industry – Powerful Ad Targeting

Ad targeting based on the most robust data set in the industry! With Facebook Advertising, reach only the most relevant customers online when leveraging Polk’s extensive offline data. Datalogix (DLX) Auto 200+ syndicated audiences make it easy to find online audiences using vehicle make, body style, vehicle age and more. Identifying auto intenders has never…Continue Reading

Google Local Listings, 7-Pack Replaced by 3-Pack

Google made a very significant update to how they display local search results recently by removing the 7-pack of local listings and replacing it with a 3-pack. This change will obviously affect many local businesses who previously would be displayed in positions 4-7 in the old 7-pack listings. In addition, Google has modified what is…Continue Reading

The Limitless Possibilities of Green Screens

You’re not limited by budget for your video marketing! If we’ve learned anything from Hollywood blockbusters, it’s that you are only limited by your imagination and the talent of your creative staff. With the use of green screens, you can have a commercial that’s more than just a shot of one location and minimal graphics.…Continue Reading

Creativity is Key to Successful Ad Campaigns

A trend in today’s advertising is having wild and crazy ads that everyone is buzzing about from Volkswagen’s Dark Vader commercial to the Doritos’ Time Machine.  For big brands whose products are a household name, this is a great idea to keep their product in the forefront of customer’s minds. For smaller companies with smaller…Continue Reading

Facebook’s Recent Algorithm Update Changes the Game Again

­­ Facebook’s Algorithm is forever evolving. It’s time to switch up your Facebook Strategy. Facebook added another round of updates to its News Feed algorithm at the beginning of May. With the most recent update, Facebook is setting its goals to enhance content from friends more prominently over posts from business pages. Facebook called it…Continue Reading

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