Digital Marketing

Digital Marketing

At Herman Advertising, a well thought out Digital Marketing Strategy is the foundation from which all Successful Marketing Plans are created.  Our number one job is to maximize your entire Digital Footprint.

Digital Marketing

The foundation of your marketing efforts, Digital Marketing has become a vast array of channels, platforms and techniques that must all work seamlessly in order for your dealership to succeed. The Digital Marketing choices available to a dealer are nearly unlimited. At Herman Advertising, our goal is to help our dealers understand which are the most important Digital Marketing avenues and how to prioritize them.

At Herman Advertising, our entire team is driven by a relentless passion to stay at the forefront of the Digital Marketing revolution. We will show you how to build and maximize your overall Digital Marketing Footprint.

Your Digital Marketing Footprint is comprised of the following items; A Mobile Friendly Website, exposure in and dominance of the key Google properties (including a solid understanding of Google Analytics), Third Party Lead Sites, Reputation Management and Social Media, Database Marketing and Crossover Media.

When tied together and organized properly, your Digital Marketing Footprint will provide you with a platform to grow your overall marketing efforts. When pushed to the maximum, your Digital Marketing Footprint will ensure that you stay ahead of the competition for years to come.

Automotive Website Marketing

Remember, Your Website Is Your Dealership!  Years ago, you were trained to walk your lot every day to make sure it looked great…to make sure your cars were lined up straight and properly merchandised. Today, dealers must apply that same level of scrutiny to their websites.  Read More…

Google

With a search engine market share of 68% on desktop and 87% on mobile, Google is clearly the dominant force in the search-engine world. We all know how powerful Google has become, but many dealers are failing to take advantage of all the Google can offer them.  Read More…

Automotive Third Party Lead Sites

Often a source of frustration and concern for dealers, Third Party Lead Sites should actually be considered an important part of your dealerships success. At Herman Advertising we work with our dealers to help them better understand which Third Party Sites yield the best results.  Read More…

Dealership Reputation Management

Your potential customers will know more about you than you will ever know about them. Your Online Reputation is critical to your dealership’s success. Too many bad reviews will immediately effect your business. at Herman Advertising we take Reputation Management seriously. Our custom approach will keep your Online Reputation in the 4 to 5 Star range. Read More…

Social Media

Social Media continues to explode with new trending sites like Periscope and Meerkat.  Additionally sites like Instagram and Snapchat continue to see record growth.  Your dealership cannot afford to ignore Social Media and chances are your not. However, chances are your dealership is spending too much wasted time on the wrong Social Media efforts. Read More…

Automotive Database Marketing

At Herman Advertising we like to call this “Tending To The Flock”. Database Marketing is so important to a dealerships success. Most dealerships have around 10,000 people in their database to whom they can direct market to. However, many dealers fail to properly take advantage of this huge area of opportunity.  Read More…

Automotive Crossover Media

Crossover Media is a Digital Asset that behaves and influences consumers more like Traditional Advertising. Properties like Pandora and iHeart Radio fall into our classification of Crossover Media.  Many of our most successful dealers are utilizing Crossover Media as a key component of their overall marketing strategies.  Read More…

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