Traditional Automotive Advertising

Traditional Automotive Advertising

Traditional Automotive Advertising is the fuel that can turn your digital bonfire into a raging inferno. At Herman Advertising, Traditional Automotive Advertising is an important component of our clients’ marketing strategies.

 

Traditional Automotive Advertising

Why do major manufacturers like Ford and General Motors still dedicate a large % of their total worldwide marketing dollars to Traditional AutomotiveAdvertising? Because it works! Digital Marketing is crucial to your success now and into the future, but to ignore Traditional Advertising methods such as Television, Radio and even Print would be foolish and detrimental to your business. Every day Herman Advertising clients see success from utilizing Traditional Advertising such as Television and yes believe it or not…Newspaper. Remember, not every one of your customers is Gen Y and glued to a computer or mobile device 24 hours a day. Let us show you how to use Traditional Advertising to support your Digital Marketing and Social Media to create an overall Advertising and Marketing strategy that will leave your competition far behind.

Market Research

Your customer is your best friend…know them well. Market Research at Herman Advertising is more than just identifying market data, it is analyzing the markets’ potential and knowing what your customer’s needs and wants are. We do this through careful study of their habits, lifestyle, and expenditures. The closer you are to your customer’s perspective, the more you see the sale through their eyes. Read More…

Media Planning And Buying

One size fits all’ is NOT our approach to media planning and buying. We work alongside your dealership to develop a distinct media plan that may consist of digital marketing, social media, television, radio, newspaper, direct mail and outdoor advertising. At Herman Advertising, our goal is to reach your target audience for the least amount of capital. We track media space and negotiate time to make sure your customer is familiar with your brand. Read More…

Branding

We know your brand is the heart of your dealership. At Herman Advertising, we understand it’s not just about getting your customer to choose you over the competition, but seeing your company as the only solution to their problem. We integrate your brand strategy in every piece of advertising we produce. Your message, credibility, and connection to your customer’s will result in their loyalty to your cause and the popularity of your brand. Read More…

Sales Events

Consider us the experts when it comes to planning a sales event at your dealership. For years we have been planning and implementing successful sales events across the country. Whether they are for new cars, used cars or special finance, Herman Advertising events drive traffic and deliver huge sales at your dealership. Read More…

Co-op

These days, every manufacturer has a very specific set of guidelines with which you are allowed to advertise their productions. Make a mistake and not only will you be out of compliance but you may be out of serious money. Herman Advertising is on top of all the co-op and compliance guidelines. we’ll keep your advertising on track and submit your co-op to ensure you get every penny you deserve. Read More…

Public Relations

Our goal is to show the public that positive communication is an effective tool in shaping your company in their eyes. We create opportunities by embracing your company culture and using that avenue to showcase your voice to the world. We connect your message to the masses in a positive light that continues to shine, through the life of your company. Read More…

 

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