Automotive Advertising
Forward Thinking Automotive Advertising Agency For Today's Forward Thinking Dealerships...
"There is a paradigm shift taking place in the way automotive dealerships market their messages to consumers and it's obvious the automotive advertising landscape is changing at a rapid pace. For the auto dealers who encompass and embrace these new changes are the ones that will stand the test of time." ~Chris Herman
Automotive Advertising: Mission Critical Solutions
The internet is playing a huge roll in the way automotive advertising agencies and dealers can get their message to their target market.
No longer are consumers limited having to rely on only information provided by the auto dealers themselves driving information at them with conventional media like t.v., radio, or newspapers. Car shoppers are marching to the social media beat and following their own agendas when gathering information from the world wide web that no longer requires them to rely solely on an auto dealer as the primary resource.
Social media has empowered consumers and allowed potential prospects and customers alike to obtain information gathered from like minded people prior, during and after their automotive purchases and experiences.
These channels are playing an increasing roll in the process of car shopping. And automotive advertising agencies who are keeping up with these changing times are the agencies that continually lead the way in this virtual landscape and amass and produce better ROI's for their clients dealerships by using these social media venues to influence buyers.
And although price and product are still very important this shows the new way todays online shoppers prioritize people when choosing a dealership that they are willing to do business with. As well it suggests that all systems begin and end with people and that people are with out a doubt the true asset of any vendor, automotive advertisng agency or auto dealer.
Automotive Advertising: Experience Recognizes Explosive Growth
At Herman Advertising our automotive advertising experience recognizes the explosive growth that social media is encountering as a marketing media, even versus conventional radio, T.V. and print that used to dominate the automotive advertising landscape. We recognize that people have always preferred to do business with people that they like...and the social media networking has expanded and increased the spheres of influence of car shopper/buyers to include their online friends...
Before, during and after the car shopping, car buying, and service cycle the market is a conversation amongst friends. And the Auto Dealers that adheres their dealership to that new way of forward thinking and advertising and have friends in these social networking communities are more than likely going to be invited to participate in the dialoque...
Automotive Advertising: First Impressions are Irretrievable
Our Automotive Advertising agency at Herman Advertising understands this new marketing climate and is well versed in all aspects of the automotive advertising industry. We are deeply rooted and well established in the traditional automotive advertising venues as well, we are entirely up to speed in the super information highway of the internet and all that social media marketing and advertising bring to the auto industry.
We realize that first impressions are irretrievable and impacts the customers role in both the real and virtual world which is directly related to the number of units sold at the end of each month. And that's exactly why when were working for your dealership we bring the knowledge and expertise of what it truly takes to run profitable marketing campaigns and a profitable dealership from the ground up...
We've been there and done that...From Fixed operations, to sales to graduating to F&I, Sales Manager, General Sales Manager and then finally General Manager we have the in the trenches real world experiences.
This knowledge and experience combined with the hard work of a Team of Industry Veterans, has led Herman Advertising clients to outperform their markets and outperform their manufacturers over these last few difficult years.
Automotive Advertising For YOUR Dealership
As a dealer how do you sort through all of this mess each and every day in order to focus on what is important...your dealership. There is a dizzying array of challenges dealers face each and every day. Now is not the time to go it alone...you cannot do it all yourself. And now is not the time to be partnered with inexperienced account teams, two-bit pitchmen and old school ad guys. Now is the time to partner with an
Automotive Advertising and Automotive Marketing Agency that has Real World, In The Trenches Retail Automotive Experience. An agency that truly understands your business and how to market it by utilizing a combination of
Digital Marketing,
Social Media and
Traditional Advertising. Herman Advertising is that agency.
My name is
Christopher Scott Herman, and I am the President of Herman Advertising. I have had the good fortune of spending my entire life around the Retail Automotive business. As a child I was exposed to the inner workings of my father's dealerships in New Jersey. I started off by working summers as a detailer and a lot porter working my way up to technician and then ultimately service advisor. These experiences taught me the value of hard work and the importance of a well-run and profitable Fixed Operations Department. Later on in my career, I worked my way up through nearly every position in the Variable Operations side of the dealership. Beginning in Sales and ultimately graduated to F&I, Sales Manager, General Sales Manager and then finally General Manager.
In addition to having experience in each one of these positions, I am a graduate of one of the nations most prestigious dealer training programs...the Sonic Automotive Dealer Academy. Additionally, I had the privilege of learning the Retail Automotive Advertising business from industry Icons Jordan Zimmerman and Pat Patregnani.
My four years as an Account Executive at Zimmerman Advertising taught me many things, the most important of which is how to drive traffic to a dealership. As a result of my cumulative experiences, I bring a unique skill set and a wealth of knowledge to our clients. This knowledge and experience combined with the hard work of a
Team of Industry Veterans, has led Herman Advertising clients to outperform their markets and outperform their manufacturers over these last few difficult years.
Click here to learn more about how our
Automotive Advertising at Herman Advertising can help your business grow!