Category Archives: Blog

Bringing New Ideas To Marketing At Herman Advertising

Hi, my name is Ron Storrs, Senior Vice President at Herman Advertising. I’ve always enjoyed bringing new ideas as well as my passion for advertising and design to enhance our clients’ marketing needs. But what really energizes me is seeing the increase in business our clients experience as a result of the entire agency’s combined efforts. We utilize proven strategies, not only in the traditional, but also incorporate these tactics to the digital advertising space, too.

At Herman Advertising, we cover nearly every base that an automotive dealership could possibly need in a marketing agency partner including:

Digital Marketing

  • Google AdWords
  • Bing Ads
  • Email Marketing
  • Website Optimization
  • Remarketing Campaigns
  • Geo-Fencing
  • Social Media
  • LotLinx
  • VDP Direct
  • Reputation Management

Cross Platform Creative

  • Video Production
  • Video/Photography Shot On Location
  • Audio Production
  • Graphic Design
  • Pandora
  • YouTube Pre-Roll

Traditional Automotive Advertising

  • Market Research
  • Media Planning And Buying
  • Branding
  • Sales Events
  • Direct Mail
  • Co-op
  • Public Relations

We strive to understand all your advertising needs, focusing on many different factors including: the size of your dealership, the number of cars sold each month and the number of cars you want to sell. We work to fully understand your market, and we work with small and large budgets.

When we take into account all of those factors, we can customize a plan that works for you!

As the landscape of advertising changes, Herman Advertising is right there to change with it and bring great advertising to our customers! Contact Herman Advertising today to get the most out of your advertising dollars!

Contact Herman Advertising today to get the most out of your advertising dollars!

The Importance Of Website Audits

Why Do You Need A Website Audit? For an auto dealership, an effective web presence is vital. When consumers look for automotive services, 69% of them use Google search. This is staggering, but if your online storefront (a.k.a. your website) is not optimized with user experience in mind, then that traffic’s effectiveness can be hindered. Simply…Continue Reading

The Importance Of Graphic Design – Put Our Team To Work For Your Team

In my role as a graphic designer at Herman Advertising, I am proud to be part of a team that produces high-end graphics for our client’s Websites, Social Media Campaigns, Television Ads, Billboards, Magazines, Newspapers and much more! Specifically, Herman Advertising can create: Eye-catching Website Banners Attention Grabbing Images For Email Blasts Image Content For…Continue Reading

Custom Video Shot On Location

If you want to promote your dealership, brand and overall message in the best possible light, then let Herman Advertising come to your dealership and capture everything your business has to offer. We have one of the most state-of-the-art video production facilities in the automotive advertising world! Herman Advertising shoots in full HD, on location,…Continue Reading

Drive Facebook Users Directly To The VDP’s On Your Website With Our New VDP DIRECT!

Advertising on Facebook is a marketing strategy we at Herman Advertising feel is fundamental to a successful marketing portfolio. However, advertising on Facebook has clearly moved into the realm of mobile marketing due in large part to their user base and how they access their Facebook accounts. Facebook is a powerful platform, with 156 million…Continue Reading

The Importance Of Having Strong And Effective Media Plans

Why do major manufacturers like Ford and General Motors still dedicate a large percentage of their worldwide marketing dollars to traditional automotive advertising? Because it works! At Herman Advertising, traditional automotive advertising is a key component of our core marketing strategies. Marketing initiatives that include television, radio, and print, can turn your digital advertising into…Continue Reading

Harness The Power Of Co-Op with Herman Advertising

Lets talk co-op! I know…co-op is a dirty four-letter word! But it’s also vitally important to the success of your business by lowering the cost and sometimes even paying for your advertising. Co-op (cooperative) advertising is a partnership between the auto brand at the national level and the individual local car dealers. Co-op advertising can…Continue Reading

The Benefits Of YouTube Video Ad Campaigns

YouTube pre-roll ad campaigns are a powerful strategy allowing you the ability to serve your videos right before other videos on YouTube. With these videos, you are creating awareness for your business, and inviting potential customers to engage with your brand when they are searching for videos that interest them. Online video usage is growing…Continue Reading

Benefits Of Facebook Remarketing

Harness The Power Of Social Media With Facebook Remarketing! Advertising on Facebook is a savvy digital marketing strategy that shows your ads to your website visitors – whether they’re on desktop, tablet or mobile. Let’s face it, the automotive industry is competitive and people will browse your website, as well as your competitor’s before stepping…Continue Reading

Herman Advertising Named a Premier Google Partner

Herman Advertising Named a Premier Google Partner Following a record breaking Q1 and Q2 in 2016, Herman Advertising has just been announced as a Premier Google Partner. Herman Advertising is thrilled to be named a Premier Google Partner, a new accolade awarded to Google Partner agencies that demonstrate the highest level of service, taking into account client conversion rates as well as…Continue Reading

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