Automotive Advertising - Herman Advertising

Research presented at the JD Power and Associates Automotive Internet Roundtable indicates that nearly 80% of all vehicle buyers are online during the months prior to purchase. With this in mind, it is clear that Digital Marketing must represent a significant portion of your overall Advertising and Marketing efforts. If you are uncertain about how your dealership should enter into the Digital Marketing space or are frustrated by your results thus far, Herman Advertising can help. We have the Digital Marketing knowledge and experience your dealership needs. Our entire team is driven by a relentless passion to stay at the forefront of the Digital Marketing revolution. Let us show you how you can dominate the Digital Marketing space and increase sales immediately.

You were trained to walk your lot every day to make sure it looks great...to make sure your cars are lined up straight and properly merchandised. Unfortunately the majority of your potential customers will never see your lot unless you give the same attention to detail to your website...the place they will visit first.  Is your website straight and standing tall?  Is it properly merchandised with all of your latest offers and specials?  If not, you are losing business...we can help!  Click here for more details.

SEO is a mind-boggling concept. Start talking about SEO and you can quickly become overwhelmed with words like meta keywords, meta descriptions, back linking, link juice and much more. You want to make sure your website is optimized to perform well in organic search but you don't want to lose your mind in the process. Fortunately we can help. Click here for more details.

Search engines are the key to the digital economy...learn how to master them and you win. The good news for you is you don't have to spend hours trying to master Google, Yahoo and Bing...we've already done the heavy lifting for you. For a very small initial investment, we will craft an Ad Words campaign that will drive laser targeted traffic right to your website.  Click here for more details.

The best place to start is with the online properties of your traditional media partners. Your local Network TV Stations, Cable providers, Radio Stations and Newspapers all have web properties that are getting solid traffic. However, it is important to remember...if you don't impress, you won't get clicked. Great design is crucial and we've got you covered. Our static and flash online display ads consistently outperform the market on click through rates. Click here for more details..

For years now Third Party Sites and Lead Providers have preyed upon unsuspecting Car Dealers. Often times the leads Dealers are buying from these companies are ones generated from Ad Words campaigns utilizing their own keywords including the name of their Dealership. You must be vigilant about the use of Third Party Sites or they can bleed you dry. Click here for more details.

Email Marketing makes sense for a number of different reasons...it's cheap, track-able and can provide instant traffic to your website. In addition, it's better that traditional direct mail for the environment. And after all don't you think at some point traditional mail is going to get phased out? Click here for more details.

What's the point of making a commitment to Digital Marketing if you don't track the results? Analytics are the up-log of the internet. We'll show you how much traffic you're getting, where it's coming from and in all cases...what to do with it.  Click here for more details.