Traditional Advertising


Automotive Traditional Advertising

Why do major manufacturers like Ford and General Motors still dedicate nearly 70% of their total worldwide marketing dollars to Traditional Advertising? Because it works!  Don't be mislead, Digital Marketing is where the future is headed but to ignore Traditional Advertising methods such as Television, Radio, Print and Direct Mail would be foolish and detrimental to your business. Every day Herman Advertising clients see success from utilizing Traditional Advertising such as Television and yes believe it or not...Newspaper. Remember, not every one of your customers is Gen X or Gen Y and glued to a computer 24 hours a day. Let us show you how to blend Traditional Advertising with Digital Marketing and Social Media to create an overall Advertising and Marketing strategy that will destroy your competition.

Market Research
Your customer is your best friend.  Know them well.  Market Research at Herman Advertising is more than identifying the market need.  It’s analyzing its potential and knowing what your customer’s needs and wants are through careful study of their habits, lifestyle, and expenditures.  The closer you are to your customer’s perspective, the more you see the sale through their eyes.  click here

Media Planning and Buying

One size fits all’ is NOT our approach to media planning and buying.  We work alongside your dealership to develop a distinct media plan that may consist of digital marketing, social media, television, radio, newspaper, direct mail  and outdoor advertising.   At Herman Advertising our goal is to reach your target audience for the least amount of capital.  We track media space and negotiate time to make sure your customer is familiar with your brand.  click here


Branding
We know your brand is the heart of your dealership.  At Herman Advertising, we understand it’s not just about getting your customer to choose you over the competition, but seeing your company as the only solution to their problem.  We integrate your brand strategy in every piece of advertising we produce.  Your message, credibility, and connection to your customer’s will result in their loyalty to your cause and the popularity of your brand.  click here

Events
Consider us the experts when it comes to planning a sales event at your dealership.  For years we have been planning and implementing successful sales events across the country.  Whether they are for new cars, used cars or special finance, Herman Advertising events drive traffic and deliver huge weekend sales at your dealership.
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Video Production
Herman Advertising is known for creating high quality video productions that seamlessly blend in with your company culture without sacrificing precious time.  Our state of the art studios employ all of the latest video production techniques to make sure your message cuts through.  From "branding" and "event" TV commercials to corporate videos and music videos (yes, we are that diverse) we have expertise in creating a media message campaign that hits every outlet your customer is a part of.  That includes television, the internet, and beyond… click here

Audio Production
The voice of your dealership is important.  Our sound engineers continue to work at full capacity to make sure the sound of your advertising campaign is a reflection of your company’s character.  Radio is still a huge competitor in the advertising market.  At Herman Advertising we continue to create groundbreaking radio advertising that continues to elevate the success of your company . click here

Graphic Design
Graphic design is the focal point for your company’s look.  We specialize in creating the "Nations Best" print ads, logos, brochures, web ads, direct mail and catalog designs that continue to push the envelope for high quality creative work.  Our automotive background provides us with the expertise to make great designs that drive customers to your store.  click here

Co-op
These days, every manufacturer has a very specific set of guidelines with which you are allowed to advertise their productions.  Make a mistake and not only will you be out of compliance but you may be out of serious money.  Herman Advertising is on top of all the co-op and compliance guidelines.  we'll keep your advertising on track and  submit your co-op to ensure you get every penny you deserve.   click here

Public Relations
Our goal is to show the public that positive communication is an effective tool in shaping your company in their eyes.  We create opportunities by embracing your company culture and using that avenue to showcase your voice to the world.  We connect your message to the masses in a positive light that continues to shine, through the life of your company.  click here